Keyword Usage: I use relevant keywords throughout any content I create to help search engines understand my clients small business needs. There is an art to this process as keyword stuffing, can affect rankings negatively.
Page Load Speed: While there is always room for improvement, I try to maintain a fast loading speed for every webpage I design to help with ranking. Fast-loading pages are considered a better user and smoother browser experience. This is a constant ongoing work in progress.
Mobile-Friendliness: Every website I design considers mobile-friendliness across the most popular devices from desktop and laptops to smartphones and tablets. I optimize mobility with responsive designing to improve user experiences where they are and improve page rankings.
User Experience: I constantly work on concerns, such as bounce rate (visitors immediately leaving), the time visitors spend on important pages, and click-through rates (moving from a landing page to other pages) to influence positive rankings. It is not good if visitors leave your site too quickly or fail to engage with the sites content. This may indicate to search engines that the particular page or entire site is not meeting their needs of their users.
On-Page Optimization: I am obsessed with properly optimizing meta tags, headings, URL structure, and image alt text, throughout every site I design, to maximize on my part, what search engines understand and the sites content is more effectively ranked.
No one knows with 100% certainty what search engines use completely for ranking. Search engine algorithms are very complex and will certainly continue evolving throughout the future. I always focus on creating valuable content, providing users with a positive experience, and always implement the best practices in search engine optimization (SEO) to improve page rankings for all my valuable clients.